Eminyakeni embalwa ezayo, izikhwama zethu zokupakisha ziqinisekisa ukuthi sisesimweni esingcono kakhulu sokubhekana nesizukulwane esilandelayo sabathengi.

Iminyaka Eyinkulungwane - abantu abazalwa phakathi kuka-1981 no-1996 - okwamanje bamele cishe u-32% wale makethe futhi yibo abahamba phambili ekushintsheni kwayo.

Futhi lokhu kuzokwenyuka njengoba, ngo-2025, labo bathengi bazokwenza ama-50% alo mkhakha.

UGen Z - labo abazalwa phakathi kuka-1997 no-2010 - nabo bamiselwe ukuba ngumdlali obalulekile kule ndawo, futhi basendleleni yokumela amaphesenti angu-8 imakethe kanokusho ekupheleni kuka-2020.

Ekhuluma ku-Packaging Innovations '2020 Discovery Day, umqondisi wokuqamba wenkampani ephuza utshwala i-Absolut Company yokupakishwa kwesikhathi esizayo uNiclas Appelquist wengeze wathi: “Okubili okulindelwe yila maqembu ngemikhiqizo ewubukhazikhazi kwehlukile kunezizukulwane ezedlule.

"Lokhu kumele kubhekwe njengento enhle, ngakho kuveza ithuba namandla amaningi ebhizinisini."

Ukubaluleka kokupakishwa okusimeme kubathengi bakanokusho

NgoDisemba 2019, inkundla yokuthengisa egxile kumakhasimende i-First Insight yenze ucwaningo olunesihloko esithi Isimo Sokusetshenziswa Kwezindleko Zabathengi: Abathengi bakwa-Gen Z Badinga Ukuthengisa Okuzinzile. 

Iphawula ukuthi ama-62% amakhasimende akwa-Gen Z ancamela ukuthenga ezinkampanini ezisimeme, ngokuhambisana nokutholakele kweMillennials.

Ngaphezu kwalokhu, u-54% wabathengi bakwa-Gen Z bazimisele ukusebenzisa imali ekhuphukayo engu-10% noma ngaphezulu emikhiqizweni eqhubekayo, kanti lokhu kwenzeka ngo-50% Weminyaka Eyinkulungwane.

Lokhu kuqhathaniswa no-34% weGeneration X - abantu abazalwa phakathi kuka-1965 no-1980 - kanye nama-23% ama-Baby Boomers - abantu abazalwa phakathi kuka-1946 no-1964.

Ngakho-ke, isizukulwane esilandelayo sabathengi kungenzeka ukuthi sithenge imikhiqizo eqaphela imvelo.

I-Appelquest ikholelwa ukuthi imboni yokunethezeka "inazo zonke iziqinisekiso" zokuhola kule ngxenye yengxoxo eqhubekayo.

Wachaza: “Ukugxila emikhiqizweni eyenziwe ngesandla eyenziwe kancane futhi ngezinto ezisezingeni eliphezulu kusho ukuthi imikhiqizo ewubukhazikhazi ingahlala impilo yonke, inciphise ukungcola futhi ivikele indawo yethu.

"Ngakho-ke ngokuqwashisa okuphezulu mayelana nezindaba zesimo sezulu, abathengi abasazimisele ukwamukela imikhuba engasimeme futhi bazohlukana nemikhiqizo."

Inkampani eyodwa kanokusho eyenza igxathu kulesi sikhala yindlu yemfashini iStella McCartney, okuthe ngo-2017 yashintsha yaba iphakheji eco-friendly umphakeli.

Ukuze kufezeke ukuzibophezela kwayo okuqhubekayo ekusimameni, uhlobo lomkhiqizo luphendukele kumthuthukisi wokuqala wakwa-Israel kanye nomkhiqizi we-TIPA, othuthukisa izixazululo zokupakisha ezisekelwe ku-bio, ezihlanganiswe ngokugcwele.

Ngaleso sikhathi inkampani yamemezela ukuthi izoguqula konke ukupakishwa kwefilimu eyizimboni ibe yipulasitiki ye-TIPA - eklanyelwe ukudiliza kumquba.

Njengengxenye yalokhu, izimvilophu zezimemo zezivakashi zombukiso wemfashini wasehlobo ka-Stella McCartney wango-2018 zenziwe yi-TIPA isebenzisa inqubo efanayo nefilimu yepulasitiki evundisiwe.

Le nkampani iphinde ibe yingxenye yenhlangano yezemvelo i-Canopy's Pack4Good Initiative, futhi izibophezele ekuqinisekiseni ukuthi ukupakishwa okusekelwe ephepheni ekusebenzisayo akufaki imicu etholakala emahlathini asendulo nasengozini ekupheleni kuka-2020.

Iphinde ibone i-fiber yomthombo oqinile evela emahlathini aqinisekiswe yi-Forest Stewardship Council, okuhlanganisa noma yimiphi imicu yokutshala, lapho ifayibha egaywe kabusha kanye nensalela yezolimo ingatholakali.

Esinye isibonelo sokusimama kokupakishwa okunethezeka i-Rā, okuyisibani esilengayo sikakhonkolo esenziwa ngokuphelele ngemfucumfucu yezimboni ebhidliziwe yaphinde yasetshenziswa kabusha.

Ithreyi elibambe i-pendant lenziwe ngoqalo oluvundisiwe, kuyilapho ukupakishwa kwangaphandle kwenziwa iphepha eligaywe kabusha.

Ungawakha kanjani umuzwa wokunethezeka ngomklamo omuhle wokupakisha

Inselele efika emakethe yokupakisha eminyakeni ezayo ukuthi ungayigcina kanjani imikhiqizo yayo iwubukhazikhazi ngenkathi uqinisekisa ukuthi iyasimama.

Inkinga eyodwa ukuthi ngokujwayelekile uma umkhiqizo unzima kakhulu, kubhekwa njengokunethezeka okukhulu.

U-Appelquist wachaza: “Ucwaningo olwenziwa uprofesa wesayensi yokusebenza kwengqondo ehlolayo wase-University of Oxford uCharles Spence wathola ukuthi ukwengeza isisindo esincane kuyo yonke into kusukela ebhokisini elincane likashokoledi kuya eziphuzweni eziwushukela kubangela ukuthi abantu balinganise okuphakathi njengokusezingeni eliphakeme.

“Kuthinta ngisho nendlela esibona ngayo iphunga, njengoba ucwaningo luveze ukuthi lenyuke ngo-15% iphunga elizwakalayo lapho ngokwesibonelo izixazululo zokugeza izandla zethulwa esitsheni esindayo.

“Lena inselelo ethokozisayo kubaklami, uma kucatshangelwa ukuthi izinyathelo zakamuva ezibheke ekwenzeni izinto zibe lula futhi ziqede nokupakishwa kwemikhiqizo lapho kungenzeka khona.”

Ukuze kubhekwane nalokhu, abacwaningi abaningi okwamanje bazama ukuthola ukuthi bangasebenzisa yini ezinye izimpawu ezifana nombala ukuze banikeze umbono ongokwengqondo wesisindo sokupakisha kwabo.

Lokhu kungenxa yokuthi ucwaningo phakathi neminyaka luye lwabonisa ukuthi izinto ezimhlophe neziphuzi zivame ukuzizwa zilula kunezimnyama noma ezibomvu zesisindo esilinganayo.

Okuhlangenwe nakho kokupakishwa kwezinzwa nakho kubonwa njengokunethezeka, nenkampani eyodwa ebandakanyeka ngendlela emangalisayo kulesi sikhala i-Apple.

Inkampani yezobuchwepheshe ngokwesiko yaziwa ngokudala umuzwa onjalo wezinzwa ngoba yenza ukupakishwa kwayo kube ngobuciko nokukhanga ngokubukeka ngangokunokwenzeka.

U-Appelquist wachaza: “I-Apple yaziwa ngokudala ukupakisha ukuze kube isandiso sobuchwepheshe ngaphakathi - bushelelezi, bulula futhi bunembile.

“Siyazi ukuthi ukuvula ibhokisi le-Apple kuyinto ethinta inhliziyo ngempela - lihamba kancane futhi alinamthungo, futhi linesisekelo sabalandeli abazinikele.

"Sengiphetha, kubonakala sengathi ukuthatha indlela ephelele futhi enezinzwa eziningi umklamo wokupakisha kuyindlela eya phambili ekuklameni ukupakishwa kwethu okunethezeka okusimeme okuzayo ngempumelelo. "