M’zaka zingapo zikubwerazi, matumba athu onyamula katundu amaonetsetsa kuti tili m’malo abwino kwambiri othana ndi m’badwo wotsatira wa ogula.

Zakachikwi - anthu omwe adabadwa pakati pa 1981 ndi 1996 - pano akuyimira pafupifupi 32% ya msika uno ndipo akhala akuyendetsa kusintha kwake.

Ndipo izi zingowonjezereka chifukwa, pofika 2025, ogulawo apanga 50% ya gawoli.

Gen Z - omwe adabadwa pakati pa 1997 ndi 2010 - akuyembekezekanso kukhala osewera kwambiri mderali, ndipo ali panjira yoyimira 8% ya osewera. msika wapamwamba pofika kumapeto kwa 2020.

Polankhula pa Packaging Innovations '2020 Discovery Day, wamkulu wamakampani opanga zakumwa zoledzeretsa a Absolut Company a Niclas Appelquist anawonjezera kuti: "Zoyembekeza zamagulu onsewa pazogulitsa zapamwamba ndizosiyana ndi mibadwo yam'mbuyomu.

"Izi ziyenera kuwonedwa ngati zabwino, chifukwa chake zimapereka mwayi komanso mwayi wambiri pabizinesi."

Kufunika kosunga zokhazikika kwa ogula apamwamba

Mu Disembala 2019, nsanja yogulitsira makasitomala yotchedwa First Insight idachita kafukufuku wotchedwa Kagwiritsidwe Ntchito ka Ogula: Ogula a Gen Z Akufuna Kugulitsa Zokhazikika. 

Ikunena kuti 62% yamakasitomala a Gen Z amakonda kugula kuchokera kumitundu yokhazikika, molingana ndi zomwe apeza pa Millennials.

Kuphatikiza pa izi, 54% ya ogula a Gen Z ali okonzeka kugwiritsa ntchito 10% kapena kupitilira apo pazinthu zokhazikika, izi ndizomwe zili 50% ya Zakachikwi.

Izi zikufanizira ndi 34% ya Generation X - anthu obadwa pakati pa 1965 ndi 1980 - ndi 23% ya Baby Boomers - anthu obadwa pakati pa 1946 ndi 1964.

Momwemonso, m'badwo wotsatira wa ogula umakonda kugula zinthu zomwe zimakhudzidwa ndi chilengedwe.

Appelquest akukhulupirira kuti makampani apamwamba ali ndi "zidziwitso zonse" kuti atsogolere mbali iyi ya zokambirana zokhazikika.

Iye anafotokoza kuti: “Kuika maganizo pa zinthu zopangidwa ndi manja zopangidwa pang’onopang’ono komanso zokhala ndi zinthu zapamwamba kwambiri kumatanthauza kuti zinthu zamtengo wapatali zimatha moyo wonse, kuchepetsa zinyalala komanso kuteteza chilengedwe.

"Chifukwa chake pozindikira kwambiri zanyengo, ogula sakufunanso kuvomereza machitidwe osakhazikika ndipo adzilekanitsa ndi malonda."

Kampani imodzi yapamwamba yomwe ikuchita bwino pamalowa ndi nyumba yamafashoni Stella McCartney, yomwe mu 2017 idasinthiratu eco-friendly phukusi wogulitsa.

Kuti akwaniritse kudzipereka kwake kosalekeza, mtunduwo udatembenukira kwa wopanga komanso wopanga waku Israeli TIPA, yomwe imapanga mayankho opangira ma bio-based, osakanikirana bwino ndi kompositi.

Kampaniyo panthawiyo idalengeza kuti isintha ma CD onse opanga mafilimu kukhala pulasitiki ya TIPA - yomwe idapangidwa kuti igwe mu kompositi.

Monga gawo la izi, ma envulopu oitanira alendo ku chiwonetsero cha mafashoni a chilimwe cha 2018 cha Stella McCartney adapangidwa ndi TIPA pogwiritsa ntchito njira yofananira ndi filimu yapulasitiki yopangidwa ndi kompositi.

Kampaniyo ilinso m'gulu la bungwe loyang'anira zachilengedwe la Canopy's Pack4Good Initiative, ndipo yadzipereka kuwonetsetsa kuti zopaka pamapepala zomwe zimagwiritsa ntchito sizikuphatikiza ulusi wochokera kunkhalango zakale komanso zomwe zatsala pang'ono kutha pofika kumapeto kwa 2020.

Ikuwonanso nsonga zolimba zochokera kunkhalango zovomerezeka za Forest Stewardship Council, kuphatikiza ulusi uliwonse wamitengo, pomwe ulusi wobwezeretsedwa komanso wotsalira waulimi sungapezeke.

Chitsanzo china cha kukhazikika muzotengera zapamwamba ndi Rā, yomwe ndi nyali ya konkriti yokhazikika yopangidwa kuchokera ku zinyalala zowonongedwa ndi zobwezerezedwanso.

Thireyi yokhala ndi pendant imapangidwa kuchokera ku nsungwi yopangidwa ndi kompositi, pomwe choyikapo chakunja chapangidwa ndi mapepala obwezerezedwanso.

Momwe mungapangire chidziwitso chapamwamba kudzera pamapangidwe abwino oyika

Vuto lomwe likubwera pamsika wazolongedza mzaka zikubwerazi ndi momwe mungasungire zinthu zake kukhala zapamwamba ndikuwonetsetsa kuti ndizokhazikika.

Nkhani imodzi ndi yakuti nthawi zambiri katunduyo akalemera kwambiri, amawaganizira kuti ndi apamwamba kwambiri.

Appelquist anafotokoza kuti: “Kafukufuku wochitidwa ndi pulofesa wa zamaganizo woyesera pa yunivesite ya Oxford, Charles Spence, anapeza kuti kuwonjezera cholemetsa chaching’ono pa chilichonse, kuyambira kabokosi kakang’ono ka chokoleti kupita ku zakumwa zoziziritsa kukhosi kumapangitsa kuti anthu aziona zomwe zili m’kati mwake kukhala zapamwamba.

"Zimakhudzanso kawonedwe kathu ka fungo, popeza kafukufukuyu adawonetsa kuwonjezeka kwa 15% kwa fungo lamphamvu pomwe mwachitsanzo njira zosamba m'manja zidaperekedwa m'chidebe cholemera kwambiri.

“Ili ndi vuto losangalatsa kwambiri kwa opanga, poganizira kuti zaposachedwa kwambiri pakuchepetsa thupi komanso kuthetsa kulongedza zinthu kulikonse kumene kuli kotheka.”

Pofuna kuthana ndi izi, ofufuza angapo pakali pano akuyesera kuti aone ngati angagwiritse ntchito zizindikiro zina monga mtundu kuti apereke lingaliro lamaganizo la kulemera kwa phukusi lawo.

Izi zili choncho makamaka chifukwa kafukufuku wazaka zambiri wasonyeza kuti zinthu zoyera ndi zachikasu zimakhala zopepuka kusiyana ndi zakuda kapena zofiira zolemera zofanana.

Zokumana nazo zophatikizira zowoneka bwino zimawonedwanso ngati zapamwamba, pomwe kampani imodzi ikukhudzidwa kwambiri ndi Apple.

Kampani yaukadaulo imadziwika kuti imapanga chidziwitso chotere chifukwa imapangitsa kuti zoyika zake zikhale zaluso komanso zowoneka bwino momwe zingathere.

Appelquist adalongosola kuti: "Apple imadziwika kuti imapanga zopangira kuti zikhale zowonjezera zaukadaulo mkati - zosalala, zosavuta komanso zowoneka bwino.

"Tikudziwa kuti kutsegula bokosi la Apple ndizovuta kwambiri - ndizochepa komanso zopanda msoko, ndipo zimakhala ndi mafani odzipereka.

"Pomaliza, zikuwoneka kuti kutenga njira yolumikizirana komanso yolumikizana ndi anthu ambiri kapangidwe ka phukusi ndi njira yotsogola pokonzekera bwino tsogolo lathu lokhazikika lapamwamba kwambiri. "